Description

Book Synopsis
Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management.

Table of Contents
    • Chapter - 01: Why strategic thinking really matters;
    • Chapter - 02: Moonpig;
    • Chapter - 03: APIL;
    • Chapter - 04: Samaritans;
    • Chapter - 05: Virgin Galactic;
    • Chapter - 06: Simplyhealth;
    • Chapter - 07: International Paralympic Committee;
    • Chapter - 08: Integrating important strategic thinking themes;
    • Chapter - 09: Concluding lessons;
    • Chapter - 10: Strategic thinking: visioning

Demystifying Strategic Thinking

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    A Paperback by Tony Grundy

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 4 March 2014
      ISBN-13 9780749469443
      978-0749469443
      ISBN-10 0749469447
      Also in:
      Business strategy

      Description

      Book Synopsis
      Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management.

      Table of Contents
        • Chapter - 01: Why strategic thinking really matters;
        • Chapter - 02: Moonpig;
        • Chapter - 03: APIL;
        • Chapter - 04: Samaritans;
        • Chapter - 05: Virgin Galactic;
        • Chapter - 06: Simplyhealth;
        • Chapter - 07: International Paralympic Committee;
        • Chapter - 08: Integrating important strategic thinking themes;
        • Chapter - 09: Concluding lessons;
        • Chapter - 10: Strategic thinking: visioning

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