Description
Book SynopsisThe leading authority on network marketing shares everything you need to know to lead a successful direct sales team. Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders. DEFCON is the U.S. military acronym for Defense Readiness Condition. DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances the stuff no one likes to talk about, but that is vital for top
Table of ContentsIntroduction: Living the Nightmare Dream… xi
Chapter 1 It’s All on You 1
Chapter 2 The Sacred Responsibility of Sponsoring 13
Chapter 3 How You Become a Model Leader 27
Chapter 4 Unleashing Your Secret Weapon: Culture 43
Chapter 5 Building a Golden Goose (And Protecting Her) 55
Chapter 6 Creating Momentum and Exponential Growth 65
Chapter 7 Dangerous Field Dynamics and How to Solve Them 75
Chapter 8 Protecting Your Team Against Zombies, Dinosaurs, Parasites, and Terrorists 95
Chapter 9 Why 90 Percent of Current Companies Will Be Extinct by 2025 105
Chapter 10 Why Brilliant, Visionary CEOs and Founders Usually Fail 115
Chapter 11 Dealing with Corporate Mistakes, Incompetence, or Malfeasance 125
Chapter 12 When the Missiles are Airborne 151
Epilogue: Rebuilding After Doomsday 163
Recommended Resources 167
Bonus Content 169
Acknowledgments 177
About the Author 179
Index 181
