Description

Book Synopsis
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Decoding Logos: From LOGO Design to Branding

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    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Paperback / softback by Wang Shaoqiang

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      Publisher: Hoaki
      Publication Date: 03/01/2023
      ISBN13: 9788419220004, 978-8419220004
      ISBN10: 8419220000
      Also in:
      Art & Photography Graphic design Business, Finance & Law Brands and branding

      Description

      Book Synopsis
      This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

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