Description

Book Synopsis
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Decoding Logos: From LOGO Design to Branding

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    A Paperback / softback by Wang Shaoqiang

    £19.12

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    RRP £22.50 – you save £3.38 (15%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Hoaki
      Published 3 January 2023
      ISBN-13 9788419220004
      978-8419220004
      ISBN-10 8419220000
      Also in:
      Art & Photography Graphic design Business, Finance & Law Brands and branding

      Description

      Book Synopsis
      This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

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