Description
Book SynopsisThe words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.
Decoding CEO-Speak critiques the public language of a powerful class of people the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.
Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.
Decoding CEO-Speak demonstrates how monito
Trade Review
"The language used by corporate bosses is a rich genre that informs – or misleads – entire societies. In their book, Decoding CEO-Speak, accounting professors Russell Craig and Joel Amernic have dived deep into the hyperbole and distortions routinely uttered by chief executive officers." -- Jane Gadd * Director Journal *
Table of Contents
List of Exhibits Foreword 1. Introduction 2. Tone at the Top 3. Ethicality 4. Reputation 5. Deception 6. Safety Culture 7. Twitter 8. Tweets as Propaganda 9. Accounting-speak 10. Autobiographical Vignettes 11. Narcissism and Hubris 12. Monitoring CEO-speak Epilogue: Pandemic
