Description
Book SynopsisThis enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research and provides useful insights on how good personal and professional decisions can be made, advancing microeconomic discourse.
Trade Review‘Decisions, Preferences, and Heuristics
provides a timely update of the relation between psychology and economics: It introduces a fresh vision that takes the evolved mind seriously rather than as a source of violations of utility models, and presents heuristics as smart tools for decision-making in the real world, where optimization is mostly a fiction. In this fascinating book, Pere Mir-Artigues shifts the discourse of microeconomic theory closer to the reality of actual decision-making.’ -- Gerd Gigerenzer, Max Planck Institute for Human Development, Berlin, Germany
Table of ContentsContents: Preface and acknowledgements 1. Introduction 2. Brief history of the relationship between economics and psychology 3. The decision-making process 4. Elements for the analysis of economic decisions 5. Patterns, methods and algorithms for decision-making 6. Decision-making in the consumption of goods and services 7. Summing up References Index
