Dealing with Socially Responsible Consumers: Studies in Marketing

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Hardback by Jishnu Bhattacharyya Short Description:

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs... Read more

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Publisher: Springer Verlag, Singapore
Publication Date: 02/01/2023
ISBN13: 9789811944567, 978-9811944567
ISBN10: 9811944563

Number of Pages: 564

Non Fiction , Business, Finance & Law