Description

Book Synopsis
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.




Table of Contents
Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.

Dealing with Socially Responsible Consumers:

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    A Hardback by Jishnu Bhattacharyya

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      Book details

      Publisher Springer Verlag, Singapore
      Published 2 January 2023
      ISBN-13 9789811944567
      978-9811944567
      ISBN-10 9811944563
      Also in:
      Business, Finance & Law Business and the environment Business ethics and social responsibility Sales and marketing

      Description

      Book Synopsis
      This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.




      Table of Contents
      Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.

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