Description

Book Synopsis
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.




Table of Contents
Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.

Dealing with Socially Responsible Consumers:

Product form

£67.49

Includes FREE delivery

RRP £74.99 – you save £7.50 (10%)

Order before 4pm today for delivery by Fri 19 Dec 2025.

A Hardback by Jishnu Bhattacharyya

2 in stock


    View other formats and editions of Dealing with Socially Responsible Consumers: by Jishnu Bhattacharyya

    Publisher: Springer Verlag, Singapore
    Publication Date: 02/01/2023
    ISBN13: 9789811944567, 978-9811944567
    ISBN10: 9811944563
    Also in:
    Business and the environment Business ethics and social responsibility Sales and marketing

    Description

    Book Synopsis
    This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.




    Table of Contents
    Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account