Description
Book SynopsisBernard Marr is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence. He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the world's best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK.
Table of Contents
- Chapter - 01: Introduction - Why every business is now a data business;
- Chapter - 02: Use cases for data;
- Chapter - 03: Using data to improve your business decisions;
- Chapter - 04: Using data to understand your customers;
- Chapter - 05: Using data to create more intelligent services;
- Chapter - 06: Using data to make more intelligent products;
- Chapter - 07: Using data to improve your business processes;
- Chapter - 08: Monetizing your data;
- Chapter - 09: Defining your data use cases;
- Chapter - 10: Sourcing and collecting data;
- Chapter - 11: Data governance, ethics and trust;
- Chapter - 12: Turning data into insights;
- Chapter - 13: Creating a technology and data infrastructure;
- Chapter - 14: Building data competencies in your organization;
- Chapter - 15: Executing and revisiting your data strategy;
- Chapter - 16: Looking ahead
