Description

Book Synopsis
Fast track route to developing world customer relationships

Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing

Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold

Includes a glossary of key concepts and a comprehensive resources guide



Table of Contents
Introduction to CRM

Definition of terms

The Evolutionof CRM

The E-Dimension

The Global Dimension

The State of the Art

In Practice: CRM Success Stories

Key Concepts and thinkers

Resources

Ten Steps to Making CRM Work

Customer Relationship Management: Marketing 04.04

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    £8.54

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    RRP £8.99 – you save £0.45 (5%)

    Order before 4pm today for delivery by Wed 24 Jun 2026.

    A Paperback by Michael J. Cunningham


      View other formats and editions of Customer Relationship Management: Marketing 04.04 by Michael J. Cunningham

      Publisher: John Wiley and Sons Ltd
      Publication Date: 25/03/2002
      ISBN13: 9781841122137, 978-1841122137
      ISBN10:
      Also in:
      Customer services

      Description

      Book Synopsis
      Fast track route to developing world customer relationships

      Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing

      Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold

      Includes a glossary of key concepts and a comprehensive resources guide



      Table of Contents
      Introduction to CRM

      Definition of terms

      The Evolutionof CRM

      The E-Dimension

      The Global Dimension

      The State of the Art

      In Practice: CRM Success Stories

      Key Concepts and thinkers

      Resources

      Ten Steps to Making CRM Work

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