Description

Book Synopsis
The book emphasizes the importance of the 'human' aspect in Customer Relationship Management (CRM) over technology. It is divided into three parts covering CRM strategies, call center management, and case studies. The authors believe that successful CRM relies on prioritizing the 'human' element.

Customer Relationship Management: An India

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    A Paperback / softback by Mukesh Chaturvedi, Abhinav Chaturvedi

    £10.35

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      Book details

      Publisher Excel Books
      Published 30 March 2006
      ISBN-13 9788174464569
      978-8174464569
      ISBN-10 8174464565
      Also in:
      Customer services

      Description

      Book Synopsis
      The book emphasizes the importance of the 'human' aspect in Customer Relationship Management (CRM) over technology. It is divided into three parts covering CRM strategies, call center management, and case studies. The authors believe that successful CRM relies on prioritizing the 'human' element.

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