Description

Book Synopsis
The book emphasizes the importance of the 'human' aspect in Customer Relationship Management (CRM) over technology. It is divided into three parts covering CRM strategies, call center management, and case studies. The authors believe that successful CRM relies on prioritizing the 'human' element.

Customer Relationship Management: An India

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Order before 4pm today for delivery by Wed 17 Dec 2025.

A Paperback / softback by Mukesh Chaturvedi, Abhinav Chaturvedi

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    View other formats and editions of Customer Relationship Management: An India by Mukesh Chaturvedi

    Publisher: Excel Books
    Publication Date: 30/03/2006
    ISBN13: 9788174464569, 978-8174464569
    ISBN10: 8174464565
    Also in:
    Customer services

    Description

    Book Synopsis
    The book emphasizes the importance of the 'human' aspect in Customer Relationship Management (CRM) over technology. It is divided into three parts covering CRM strategies, call center management, and case studies. The authors believe that successful CRM relies on prioritizing the 'human' element.

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