Description

Book Synopsis
The book emphasizes the importance of the 'human' aspect in Customer Relationship Management (CRM) over technology. It is divided into three parts covering CRM strategies, call center management, and case studies. The authors believe that successful CRM relies on prioritizing the 'human' element.

Customer Relationship Management: An India

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    A Paperback / softback by Mukesh Chaturvedi, Abhinav Chaturvedi

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      Publisher: Excel Books
      Publication Date: 30/03/2006
      ISBN13: 9788174464569, 978-8174464569
      ISBN10: 8174464565

      Description

      Book Synopsis
      The book emphasizes the importance of the 'human' aspect in Customer Relationship Management (CRM) over technology. It is divided into three parts covering CRM strategies, call center management, and case studies. The authors believe that successful CRM relies on prioritizing the 'human' element.

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