Description

Book Synopsis
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company''s interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske''s relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Customer Relations

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    A Hardback by Victoria J Farkas

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      Publisher: Nova Science Publishers Inc
      Publication Date: 04/05/2011
      ISBN13: 9781617612107, 978-1617612107
      ISBN10: 1617612103
      Also in:
      Business and Management

      Description

      Book Synopsis
      Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company''s interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske''s relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

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