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Book Synopsis
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.

Customer Experience Analytics: The Key to

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    A Paperback / softback by Arvind Sathi


      View other formats and editions of Customer Experience Analytics: The Key to by Arvind Sathi

      Publisher: MC Press, LLC
      Publication Date: 01/12/2011
      ISBN13: 9781583473443, 978-1583473443
      ISBN10: 1583473440
      Also in:
      Databases / Data management Digital and IT general topics

      Description

      Book Synopsis
      Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.

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