Description

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.

Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships

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£20.58

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Paperback / softback by Arvind Sathi

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Short Description:

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping... Read more

    Publisher: MC Press, LLC
    Publication Date: 01/12/2011
    ISBN13: 9781583473443, 978-1583473443
    ISBN10: 1583473440

    Number of Pages: 160

    Non Fiction , Computing

    Description

    Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.

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