Description

Book Synopsis
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Trade Review
Review from previous edition May well be one of the most important books on advertising and branding in the past ten years. * Richard Huntington Adliterate.com 15.10.10 *

Table of Contents
PART I: CULTURAL INNOVATION THEORY; PART II: APPLYING THE CULTURAL STRATEGY MODEL; PART III: ORGANIZING FOR CULTURAL INNOVATION

Cultural Strategy

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A Paperback / softback by Douglas Holt, Douglas Cameron

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    View other formats and editions of Cultural Strategy by Douglas Holt

    Publisher: Oxford University Press
    Publication Date: 23/08/2012
    ISBN13: 9780199655854, 978-0199655854
    ISBN10: 0199655855
    Also in:
    Business, Finance & Law Business strategy Sales and marketing management Popular culture

    Description

    Book Synopsis
    Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

    Trade Review
    Review from previous edition May well be one of the most important books on advertising and branding in the past ten years. * Richard Huntington Adliterate.com 15.10.10 *

    Table of Contents
    PART I: CULTURAL INNOVATION THEORY; PART II: APPLYING THE CULTURAL STRATEGY MODEL; PART III: ORGANIZING FOR CULTURAL INNOVATION

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