Description

Book Synopsis
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Trade Review
Review from previous edition May well be one of the most important books on advertising and branding in the past ten years. * Richard Huntington Adliterate.com 15.10.10 *

Table of Contents
PART I: CULTURAL INNOVATION THEORY; PART II: APPLYING THE CULTURAL STRATEGY MODEL; PART III: ORGANIZING FOR CULTURAL INNOVATION

Cultural Strategy

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    £30.49

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    Order before 4pm today for delivery by Sat 20 Jun 2026.

    A Paperback / softback by Douglas Holt, Douglas Cameron

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      Publisher: Oxford University Press
      Publication Date: 23/08/2012
      ISBN13: 9780199655854, 978-0199655854
      ISBN10: 0199655855
      Also in:
      Business, Finance & Law Business strategy Sales and marketing management Popular culture

      Description

      Book Synopsis
      Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

      Trade Review
      Review from previous edition May well be one of the most important books on advertising and branding in the past ten years. * Richard Huntington Adliterate.com 15.10.10 *

      Table of Contents
      PART I: CULTURAL INNOVATION THEORY; PART II: APPLYING THE CULTURAL STRATEGY MODEL; PART III: ORGANIZING FOR CULTURAL INNOVATION

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