Description
Book SynopsisGlobalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge.
To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation:
Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competi
Table of Contents
Acknowledgments.
Benefits of Corporate Social Responsibility.
Preface.
Introduction.
PART 1 Strategies.
1 Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk.
2 A New Phenomenon.
3 The Fundamentals and Evolution of CSR.
4 How to Optimize CSR.
5 Why and When to Apply CSR Activities.
6 Managing, Monitoring, and Reporting.
PART 2 Case Studies.
Case Study 1 PT Unilever Indonesia, Tbk.
Case Study 2 PT Bank Danamon Indonesia, Tbk.
Case Study 3 PURA Group.
Case Study 4 PT Astra International, Tbk.
Case Study 5 PT Indo Tambangraya Megah, Tbk.
Case Study 6 H.J. Heinz.
Case Study 7 TNT International B.V., the Netherlands.
Case Study 8 Intel Corporation, US.
Case Study 9 Motorola.
Case Study 10 CSR in Thailand.
References.
Index.
