Description
Book SynopsisCreativity is not about taking chances, it is about ascertaining success. In Creativity Unlimited , you will learn that creativity is not about being crazy, and that creative breakthroughs are not exceptions to the rule. The rule is that creativity leads to success.
Trade Review"It's welcome relief to come across a book on innovation that isn't full of whacky images and exclamation marks." (Management Today, November 2008)
"...rewarding...should inspire new innovators and help those already engaged in the process to pick a path through the obstacles." (Independent, November 4th 2008)
Table of ContentsAcknowledgements.
1 Why this book?
PART I: It’s About Success.
2 Why creativity?
3 Are you creative?
4 Why is creativity so important?
5 Isn’t creativity dangerous?
PART II: Think Inside the Box.
6 What is creativity?
7 The creative result.
8 The creative process.
9 The creative person .
10 Thinking inside the box.
PART III: Expanding the Box.
11 The four walls of the box.
12 The first wall: conventions and rules.
13 The second wall: common sense.
14 The third wall: physiology.
15 The fourth wall: consciousness.
PART IV: Filling the Box.
16 There’s no such thing as ‘useless’ knowledge.
17 The brain is lazy.
18 The power in brands.
19 Associations.
20 The context rules.
PART V: Shaking the Box.
21 Preparations for the final step.
22 Shaking the box side to side.
23 Shaking the box up and down.
PART VI: Congratulations: You’ve Become Smarter.
24 Are you a creative business innovator?
Further Reading.
Index
