Description

Book Synopsis
Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide



Table of Contents
Introduction to Express Exec

Introduction to Creativity

What is Creativity?

The Evolution of Creativity as a Business Concept

The E-Dimension of Creativity

The Global Dimension

Creativity: The State of the Art

Creativity in Practice: Four Case Studies

Key Concepts and Thinkers

Resources

Ten Ways to Foster Creativity

Frequently Asked Questions (FAQs)

Index

Creativity: Innovation 01.04

    Product form

    A Paperback / softback by Michel Syrett, Jean Lammiman

    £9.50

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    RRP £10.00 – you save £0.50 (5%)

    Order before 4pm on Monday for delivery by Wed 18 Nov 2026.

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      Book details

      Publisher Capstone Publishing Ltd
      Published 29 January 2002
      ISBN-13 9781841123189
      978-1841123189
      ISBN-10 1841123188
      Also in:
      Management and management techniques

      Description

      Book Synopsis
      Fast track route to fostering and exploiting a creative dynamic in any organisation

      Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

      Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

      Includes a glossary of key concepts and a comprehensive resources guide



      Table of Contents
      Introduction to Express Exec

      Introduction to Creativity

      What is Creativity?

      The Evolution of Creativity as a Business Concept

      The E-Dimension of Creativity

      The Global Dimension

      Creativity: The State of the Art

      Creativity in Practice: Four Case Studies

      Key Concepts and Thinkers

      Resources

      Ten Ways to Foster Creativity

      Frequently Asked Questions (FAQs)

      Index

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