Description

Book Synopsis
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.

Table of Contents

Section 1: Introduction

1. Creativity…?

Section 2: Creativity at the individual level

2. Exploring problems

3. Being open

4. Building up willpower

5. Self-awareness

Section 3: Group level

6. Building and sharing creative visions

7. Practising psychological safety

8. Supporting ideas

9. Pushing the frontiers

Section 4: Creating the context for creativity

10. Creating the context

11. High involvement innovation

Section 5: Methodologies and frameworks

12. Design thinking

13. User innovation

14. Creativity under extreme constraints

15. Agile innovation

16. The future of creativity

Creativity for Innovation Management

    Product form

    £43.99

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Fri 26 Jun 2026.

    A Paperback by Ina Goller, John Bessant

    15 in stock


      View other formats and editions of Creativity for Innovation Management by Ina Goller

      Publisher: Taylor & Francis
      Publication Date: 7/28/2023 12:00:00 AM
      ISBN13: 9781032127699, 978-1032127699
      ISBN10: 1032127694
      Also in:
      Cognition and cognitive psychology

      Description

      Book Synopsis
      Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.

      Table of Contents

      Section 1: Introduction

      1. Creativity…?

      Section 2: Creativity at the individual level

      2. Exploring problems

      3. Being open

      4. Building up willpower

      5. Self-awareness

      Section 3: Group level

      6. Building and sharing creative visions

      7. Practising psychological safety

      8. Supporting ideas

      9. Pushing the frontiers

      Section 4: Creating the context for creativity

      10. Creating the context

      11. High involvement innovation

      Section 5: Methodologies and frameworks

      12. Design thinking

      13. User innovation

      14. Creativity under extreme constraints

      15. Agile innovation

      16. The future of creativity

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account