Description

Book Synopsis
“Douglas wears a lot of hats-all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn''t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you''ll learn about the business objectives and marketing decisions that drive your creative work. The curtain''s been pulled away as marketing-speak and business jargon are translated into tools to help you:

-Understand client requests from a business perspective
-Build a strategic fra

Creative Strategy and the Business of Design

    Product form

    A Paperback / softback by Douglas Davis

    £17.24

    Includes FREE delivery

    RRP £22.99 – you save £5.75 (25%)

    Order before 4pm tomorrow for delivery by Fri 4 Sep 2026.

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      Book details

      Publisher F&W Publications Inc
      Published 9 November 2023
      ISBN-13 9781440341557
      978-1440341557
      ISBN-10 1440341559
      Also in:
      Graphic design

      Description

      Book Synopsis
      “Douglas wears a lot of hats-all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

      The Business Skills Every Creative Needs!

      Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn''t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

      Inside, you''ll learn about the business objectives and marketing decisions that drive your creative work. The curtain''s been pulled away as marketing-speak and business jargon are translated into tools to help you:

      -Understand client requests from a business perspective
      -Build a strategic fra

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