Description

Book Synopsis
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.

Table of Contents
Acknowledgements.

Introduction.

REQUIREMENTS CAPTURE.

New Product Development.

Requirements: Ideas, Research and Strategy.

Requirements: Market Research Tools and Techniques.

CAPTURING AND MANAGING REQUIREMENTS CAPTURE IN PRACTICE.

Introduction to the Case Studies.

Colossus Case Study.

Vantage Case Study.

Bandage Case Study.

Construct Case Study.

GUIDELINES TO REQUIREMENTS CAPTURE.

Requirements Capture Process.

Integrating Requirements Capture with Product Development.

References.

Index.

Creative Product Design A Practical Guide to Requirements Capture Management

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    A Hardback by M Bruce, Rachel Cooper

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      View other formats and editions of Creative Product Design A Practical Guide to Requirements Capture Management by M Bruce

      Publisher: John Wiley & Sons
      Publication Date: 11/24/2000 12:00:00 AM
      ISBN13: 9780471987208, 978-0471987208
      ISBN10: 0471987204
      Also in:
      Research and development management

      Description

      Book Synopsis
      Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.

      Table of Contents
      Acknowledgements.

      Introduction.

      REQUIREMENTS CAPTURE.

      New Product Development.

      Requirements: Ideas, Research and Strategy.

      Requirements: Market Research Tools and Techniques.

      CAPTURING AND MANAGING REQUIREMENTS CAPTURE IN PRACTICE.

      Introduction to the Case Studies.

      Colossus Case Study.

      Vantage Case Study.

      Bandage Case Study.

      Construct Case Study.

      GUIDELINES TO REQUIREMENTS CAPTURE.

      Requirements Capture Process.

      Integrating Requirements Capture with Product Development.

      References.

      Index.

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