Description

Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

Creative Personal Branding: The Strategy to Answer: What’s Next

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Paperback / softback by Jürgen Salenbacher

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Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests... Read more

    Publisher: BIS Publishers B.V.
    Publication Date: 02/12/2013
    ISBN13: 9789063693152, 978-9063693152
    ISBN10: 906369315X

    Number of Pages: 228

    Non Fiction , Business, Finance & Law

    Description

    Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

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