Description

Book Synopsis
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

Creative Personal Branding: The Strategy to

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    A Paperback / softback by Jürgen Salenbacher

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      Book details

      Publisher BIS Publishers B.V.
      Published 2 December 2013
      ISBN-13 9789063693152
      978-9063693152
      ISBN-10 906369315X
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis
      Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

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