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Book Synopsis
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

Creative Personal Branding: The Strategy to

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    A Paperback / softback by Jürgen Salenbacher

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      Publisher: BIS Publishers B.V.
      Publication Date: 02/12/2013
      ISBN13: 9789063693152, 978-9063693152
      ISBN10: 906369315X
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis
      Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

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