Creating Customer Value Through Strategic Marketing Planning A Management Approach

Name: Creating Customer Value Through Strategic Marketing Planning A Management Approach
Brand: Springer
SKU: 9780792372721
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A Hardback by Edwin J. Nijssen, Ruud T. Frambach

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Publisher: Springer
Publication Date: 31/12/2000
ISBN13: 9780792372721, 978-0792372721
ISBN10:

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Management and management techniques Sales and marketing