Description
Book SynopsisBeing able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more. A unique chapter called ''Portfolio Workshop (or Portfolio Clinic)'' includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc. Finally, a ''Toolbox'' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything t
Trade ReviewThis comprehensive book is a must-read for any graphic design student. The insights and career tools provided bring clarity to students trying to find their place in the design profession. -- Jeanne Komp, Cabrini University, USA
This compelling collection of essays—on what comes after one graduates with a degree in graphic design—is told through numerous testimonials from recent graphic design graduates and professional designers. It offers numerous suggestions (helpful tips) on choosing a career path within design, to applying for a job, how to present a great portfolio, getting hired among others. An excellent book for any current graphic design student. -- Janet Fairbairn, Rhode Island School of Design, USA
This is a book that certainly delivers on its promise. Ideal for any design student or graduate who will find it useful, interesting and engaging as they embark on transitioning out of education into the big wide world and into industry. Packed full of good solid practical advice, backed up by contributors from industry and the experiences of those who have successfully made the journey into industry. The case studies, which are very usefully critiqued, will prove invaluable to those trying to put together their own portfolios and applications. All in all, a great resource to have to hand. -- Jill Wells, Loughborough University, UK
Table of ContentsIntroduction Chapter 1: I am about to graduate, now what? The design student The professional designers Advice and information on transitioning from student to professional
Chapter 2: My portfolio What to include The cross-disciplinary portfolio Formats (print, web, interactive iPad options) How to write about design How to photograph design work Design bootcamp: layouts, typography and grids that work Format ideas Production ideas
Chapter 3: Portfolio clinic [Examples of good and bad portfolios with production notes and commentary from designers from a range of backgrounds and experience.]
Chapter 4: My design career Introduction to the design community Key factors to choosing your career path Notable employers Professional associations Continuing education Conferences, competitions, and awards My career path (traditional agency, digital agency, consultancy, design studio, in-house or startup)
Chapter 5: Making it: how to have a great career Resume clinic Cover letter clinic Templates
Chapter 6: Toolbox Resources Sample forms Templates
Index
