Description
Book SynopsisPraise for Covert Persuasion:
This book is a treasure trove of ideas you can use to turn a ''no'' into a ''yes'' almost instantly-in any sales situation.
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he''s ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable.
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
There''s more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today''s competitive world, this is the persuasion wizard''s manual you need to contr
Table of ContentsAcknowledgments. Introduction.
1 Covert Persuasion Begins in the Mind.
2 From “No” to “Yes”.
3 Covert Strategies for Changing Beliefs.
4 Covert Persuasion 101:The Tactics.
5 The Words of Covert Persuasion.
6 The Focused Outcome Mindset.
7 20 Keys to Using Covert Persuasion in a Story.
8 Using Questions to Covertly Persuade.
9 Using Emotions to Covertly Persuade.
10 27 Observations About People And How to Covertly Persuade Them.
11 Putting It All Together.
Appendix Covert Persuasion Worksheet.
Bibliography.
Index.
