Description

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues.

This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don’t do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization’s blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.

Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits

Product form

£11.69

Includes FREE delivery
RRP: £12.99 You save £1.30 (10%)
Usually despatched within 4 days
Paperback / softback by Sangeeta Waldron

1 in stock

Short Description:

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social... Read more

    Publisher: LID Publishing
    Publication Date: 18/02/2021
    ISBN13: 9781911671428, 978-1911671428
    ISBN10: 1911671421

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues.

    This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don’t do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization’s blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account