Description

Book Synopsis
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

Corporate Reputation: The Scientific Evidence

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    A Paperback / softback by Angel Alloza, Enrique Carreras, Ana Carreras

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      Publisher: LID Editorial Empresarial
      Publication Date: 28/02/2014
      ISBN13: 9788483567975, 978-8483567975
      ISBN10: 8483567970
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      Public relations

      Description

      Book Synopsis
      Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

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