Description

Book Synopsis
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

Corporate Reputation: The Scientific Evidence

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Order before 4pm tomorrow for delivery by Sat 20 Dec 2025.

A Paperback / softback by Angel Alloza, Enrique Carreras, Ana Carreras

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    View other formats and editions of Corporate Reputation: The Scientific Evidence by Angel Alloza

    Publisher: LID Editorial Empresarial
    Publication Date: 28/02/2014
    ISBN13: 9788483567975, 978-8483567975
    ISBN10: 8483567970
    Also in:
    Public relations

    Description

    Book Synopsis
    Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

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