Description

Book Synopsis
In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program.

Table of Contents
Introduction to Corporate Identity.

Establishing the Need for a Corporate Identity Program.

Where to Begin.

Types of Symbols and Approaches.

Methodology--Phase I. Design Exploration--Phase II.

Design Refinement--Phase III.

Implementation--Phase IV.

What is in a Name?

Appendices.

Notes.

Bibliography.

Index.

Corporate Identity Design

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    A Paperback / softback by Veronica Napoles

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      Publisher: John Wiley & Sons Inc
      Publication Date: 01/11/1987
      ISBN13: 9780471289470, 978-0471289470
      ISBN10: 0471289477
      Also in:
      Design and llustration

      Description

      Book Synopsis
      In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program.

      Table of Contents
      Introduction to Corporate Identity.

      Establishing the Need for a Corporate Identity Program.

      Where to Begin.

      Types of Symbols and Approaches.

      Methodology--Phase I. Design Exploration--Phase II.

      Design Refinement--Phase III.

      Implementation--Phase IV.

      What is in a Name?

      Appendices.

      Notes.

      Bibliography.

      Index.

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