Description

Book Synopsis

Build an innovative new startup using the resources of an existing corporation

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.

You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.

The Corporate Explorer Fieldbook will also teach you to:

  • Conduct micro-experiments to distin

Corporate Explorer Fieldbook

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    £22.09

    Includes FREE delivery

    RRP £25.99 – you save £3.90 (15%)

    Order before 4pm today for delivery by Sat 20 Jun 2026.

    A Paperback / softback by Andrew Binns, Eugene Ivanov, Michael Tushman

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Corporate Explorer Fieldbook by Andrew Binns

      Publisher: John Wiley & Sons Inc
      Publication Date: 29/08/2023
      ISBN13: 9781394159222, 978-1394159222
      ISBN10: 1394159226
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis

      Build an innovative new startup using the resources of an existing corporation

      The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.

      You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.

      The Corporate Explorer Fieldbook will also teach you to:

      • Conduct micro-experiments to distin

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