Description

Book Synopsis
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.

Table of Contents
Acknowledgments.

Foreword by Antony Burgmans (Unilever).

Preface.

Introduction and Overview.

The Tangled World - Trends and Countertrends.

The Players in the Global Village.

How Business Has Managed Non-Market Interactions up to the Present Day.

Detecting and Preventing Trouble Ahead.

Making Corporate Diplomacy Happen.

Corporate Communication.

"Suits" amd "Sandals": Balancing Conflict and Co-operation.

Learning from Three Reference Examples.

Appendix I – Business Case vs. Business Ethics.

Appendix II – Relevant IMD Case Studies.

Further Reading.

Index.

Corporate Diplomacy

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    A Hardback by Ulrich Steger

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      Publisher: John Wiley & Sons Inc
      Publication Date: 29/11/2002
      ISBN13: 9780470848906, 978-0470848906
      ISBN10: 0470848901
      Also in:
      Business strategy

      Description

      Book Synopsis
      Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.

      Table of Contents
      Acknowledgments.

      Foreword by Antony Burgmans (Unilever).

      Preface.

      Introduction and Overview.

      The Tangled World - Trends and Countertrends.

      The Players in the Global Village.

      How Business Has Managed Non-Market Interactions up to the Present Day.

      Detecting and Preventing Trouble Ahead.

      Making Corporate Diplomacy Happen.

      Corporate Communication.

      "Suits" amd "Sandals": Balancing Conflict and Co-operation.

      Learning from Three Reference Examples.

      Appendix I – Business Case vs. Business Ethics.

      Appendix II – Relevant IMD Case Studies.

      Further Reading.

      Index.

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