Description

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication ISE

Product form

£58.99

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by Paul A Argenti

1 in stock

Short Description:

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important... Read more

    Publisher: McGraw-Hill Education
    Publication Date: 24/03/2022
    ISBN13: 9781265092252, 978-1265092252
    ISBN10: 1265092257

    Number of Pages: 576

    Non Fiction , Business, Finance & Law

    Description

    Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account