Description

Book Synopsis
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication ISE

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    A Paperback / softback by Paul A Argenti

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      Book details

      Publisher McGraw-Hill Education
      Published 24 March 2022
      ISBN-13 9781265092252
      978-1265092252
      ISBN-10 1265092257
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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