Description

Book Synopsis
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication ISE

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£53.09

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RRP £58.99 – you save £5.90 (10%)

Order before 4pm tomorrow for delivery by Mon 5 Jan 2026.

A Paperback / softback by Paul A Argenti

15 in stock


    View other formats and editions of Corporate Communication ISE by Paul A Argenti

    Publisher: McGraw-Hill Education
    Publication Date: 24/03/2022
    ISBN13: 9781265092252, 978-1265092252
    ISBN10: 1265092257
    Also in:
    Business, Finance & Law Business and Management

    Description

    Book Synopsis
    Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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