Description

Book Synopsis
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication ISE

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    Order before 4pm today for delivery by Fri 26 Jun 2026.

    A Paperback / softback by Paul A Argenti

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      Publisher: McGraw-Hill Education
      Publication Date: 24/03/2022
      ISBN13: 9781265092252, 978-1265092252
      ISBN10: 1265092257
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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