Description
Book SynopsisCorporate Communication: Concepts and Practicea comprehensive and engaging textbookhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a sense of being, on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.
Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in go
Table of Contents
List of tables. Preface. 1 Understanding corporate communication 2 Media -Dynamics and Strategies 3 Corporate Reputation Management 4 Employee communication 5 Managing Government Relations 6 Writing for the Media and Media relations 7 Corporate communication in brand promotion 8 Corporate social responsibility 9 Financial communication 10 Crises communication 11 Corporate communication research 12 Laws and ethics in corporate communication. Index.
