Description

Book Synopsis
Strategic alliances are a crucial facet of business life as a means of growing market share, increasing profits, and more, but such alliances are never straightforward. This book makes it possible to anticipate, before an alliance is formed, what its evolution, outcome and consequences are likely to be.

Trade Review
"Dussauge & Garrettea s work provides a useful and quickly absorbed framework..." ---- The Antidote, Vol 29, 2000

Table of Contents
What is a Strategic Alliance?

The Era of Strategic Alliances.

Interfirm Cooperation: Theoretical Contributions.

The Main Types of Alliance.

International Expansion Joint Ventures.

Vertical Partnerships.

Cross-Industry Agreements.

Shared-Supply Alliances.

Quasi-Concentration Alliances.

Complementary Alliances.

Conclusion: Anticipating the Evolutions and Outcomes of Strategic Alliances.

Bibliography.

Index.

Cooperative Strategy

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    A Hardback by Pierre Dussauge, Bernard Garrette

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      View other formats and editions of Cooperative Strategy by Pierre Dussauge

      Publisher: John Wiley & Sons Inc
      Publication Date: 26/04/1999
      ISBN13: 9780471974925, 978-0471974925
      ISBN10: 0471974927
      Also in:
      Management and management techniques

      Description

      Book Synopsis
      Strategic alliances are a crucial facet of business life as a means of growing market share, increasing profits, and more, but such alliances are never straightforward. This book makes it possible to anticipate, before an alliance is formed, what its evolution, outcome and consequences are likely to be.

      Trade Review
      "Dussauge & Garrettea s work provides a useful and quickly absorbed framework..." ---- The Antidote, Vol 29, 2000

      Table of Contents
      What is a Strategic Alliance?

      The Era of Strategic Alliances.

      Interfirm Cooperation: Theoretical Contributions.

      The Main Types of Alliance.

      International Expansion Joint Ventures.

      Vertical Partnerships.

      Cross-Industry Agreements.

      Shared-Supply Alliances.

      Quasi-Concentration Alliances.

      Complementary Alliances.

      Conclusion: Anticipating the Evolutions and Outcomes of Strategic Alliances.

      Bibliography.

      Index.

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