Description

Book Synopsis
Editorial Objectives
This series applies a truly international perspective to the study of international business, with a special emphasis on management and marketing issues, and aims to advance the frontiers of knowledge in this fast developing field.

Topicality
The International Business and Management series deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doing business in different regions and future trends. Work on competition, the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners also fall within its brief.

Key Benefits
This series provides high-quality, relevant articles that give comprehensive analysis and empirical findings in all aspects of financial planning, analysis and forecasting. It creates a global forum for discussion and debate of ke

Cooperative Strategies and Alliances in

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    A Hardback by Farok J. Contractor

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      View other formats and editions of Cooperative Strategies and Alliances in by Farok J. Contractor

      Publisher: Emerald Publishing Limited
      Publication Date: 01/02/2004
      ISBN13: 9780080441276, 978-0080441276
      ISBN10: 0080441270
      Also in:
      International business

      Description

      Book Synopsis
      Editorial Objectives
      This series applies a truly international perspective to the study of international business, with a special emphasis on management and marketing issues, and aims to advance the frontiers of knowledge in this fast developing field.

      Topicality
      The International Business and Management series deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doing business in different regions and future trends. Work on competition, the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners also fall within its brief.

      Key Benefits
      This series provides high-quality, relevant articles that give comprehensive analysis and empirical findings in all aspects of financial planning, analysis and forecasting. It creates a global forum for discussion and debate of ke

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