Description

Book Synopsis
A holistic approach to conversion rate optimization that encompasses an entire businessonline and offlineto drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO).Convert Every Clickintroduces an expanded vision of CRO that the author, Benji Rabhan, calls holistic conversion rate optimization. Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.

  • Teaches pro

    Table of Contents
    Acknowledgments vii

    Preface ix

    Chapter One What Is Holistic Conversion Rate Optimization? 1

    Chapter Two Designing Your Funnel 22

    Chapter Three Information Capture and Defining the Ideal Conversion Point 35

    Chapter Four Split-Testing Strategies 55

    Chapter Five How to Gather Data 71

    Chapter Six Conversion-Centric Design 87

    Chapter Seven Conversion-Centric Copywriting 109

    Chapter Eight Video Conversion Strategies 121

    Chapter Nine Landing Page Strategies 136

    Chapter Ten Standard Website Strategies 144

    Chapter Eleven Shopping Cart Website Strategies 155

    Chapter Twelve Mobile Website Strategies 163

    Chapter Thirteen How to Optimize Traffi c for Conversion 172

    Chapter Fourteen Follow-Up Marketing Strategies 183

    Chapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198

    Conclusion 211

    Index 215

Convert Every Click

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    A Paperback / softback by Benji Rabhan

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      Book details

      Publisher John Wiley & Sons Inc
      Published 5 November 2013
      ISBN-13 9781118759677
      978-1118759677
      ISBN-10 1118759672
      Also in:
      Business and Management

      Description

      Book Synopsis
      A holistic approach to conversion rate optimization that encompasses an entire businessonline and offlineto drive more sales and referrals, and increase bottom-line profits

      In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO).Convert Every Clickintroduces an expanded vision of CRO that the author, Benji Rabhan, calls holistic conversion rate optimization. Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.

      • Teaches pro

        Table of Contents
        Acknowledgments vii

        Preface ix

        Chapter One What Is Holistic Conversion Rate Optimization? 1

        Chapter Two Designing Your Funnel 22

        Chapter Three Information Capture and Defining the Ideal Conversion Point 35

        Chapter Four Split-Testing Strategies 55

        Chapter Five How to Gather Data 71

        Chapter Six Conversion-Centric Design 87

        Chapter Seven Conversion-Centric Copywriting 109

        Chapter Eight Video Conversion Strategies 121

        Chapter Nine Landing Page Strategies 136

        Chapter Ten Standard Website Strategies 144

        Chapter Eleven Shopping Cart Website Strategies 155

        Chapter Twelve Mobile Website Strategies 163

        Chapter Thirteen How to Optimize Traffi c for Conversion 172

        Chapter Fourteen Follow-Up Marketing Strategies 183

        Chapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198

        Conclusion 211

        Index 215

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