Description

Book Synopsis

Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality.- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism.- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0.- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience.- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality.- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality.- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis.- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations.- Chapter 9: GenZers as Marketing Managers.- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism.- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs.- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development.- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations.

Contemporary Marketing Management for Tourism and Hospitality

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    A Hardback by Nikolaos Stylos

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      Publisher: Palgrave Macmillan
      Publication Date: 31/10/2024
      ISBN13: 9783031650482, 978-3031650482
      ISBN10:
      Also in:
      Hospitality, sports and leisure industries

      Description

      Book Synopsis

      Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality.- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism.- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0.- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience.- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality.- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality.- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis.- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations.- Chapter 9: GenZers as Marketing Managers.- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism.- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs.- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development.- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations.

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