Description
Book SynopsisThis volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.
Table of ContentsIntroduction to consumption in marketizing economies, Clifford J. SChultz II et al; Yugoslav disintegration, war and consumption in Croatia, Anthony Pecotich et al; Polish society in transformation - the impact of marketization on business consumption and education, Brian Lofman; changing appearances in Romania, Adam M. Drazin; state-concern and consumer purchase behaviour in Romania - from the legacies of prescribed consumption to the fantasies of desired acquisitions, Dana-Nicolets Lascu et al; problems of marketization in Romania and Turkey, Russell W. Belk and Guliz Ger; attitudes and views of female consumers in the Central and East European economies in transition, Carla C.J.M. Millar; India as an emerging consumer society - a critical perspective, Alladi Venktesh and Suguna Swamy; changes in marketing activity and consumption in the Socialist Republic of Vietnam, Clifford J. Schulz II et al; the culture-ideology of consumerism in urban China - some findings from a survey in Shanghai, Leslie Sklair.
