Description
Book SynopsisThis course text should encourage students to understand what contemporary audiences are all about. It is based on a recent survey of audiences undertaken by the ITC, and extrapolates from the most recent findings about the future prospects for both terrestrial and satellite/cable broadcasts.
Trade Review"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm."
Ian Mowatt, Glasgow Caledonian UniversityTable of ContentsIntroduction.
1. Audiences.
2. Technology.
3. Programmes.
4. Quality Television.
5. News.
6.Television, Politics, and Impartiality.
7. Offensive Television.
8. Children, Regulation, and the 'Effects' of Television.
9. Television's Uncertain Future.
Postscript: "Don't Ask What does People Harm. Ask what Does Them Good".
Notes.
Bibliography.
