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Book Synopsis

Introduction.- Study 1: Perceived Corporate Social Responsibility Effects across Nations – The Role of National Institutions.- Study 2: Joint Role of Corporate Communication Budget Allocation and Internet Penetration in Multinationals’ Corporate Brand Equity Cross-National Effects. A hierarchical three-way interaction.- Study 3: The Role of Regulative Institutions in the Effects of Social, Environmental and Economic CSR Dimensions across Nations.- Final Remarks.

Consumer Responses to Corporate Responsibility and Branding

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    A Paperback by Lukas Zimmer

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      Publisher: Springer Gabler
      Publication Date: 18/05/2025
      ISBN13: 9783658479152, 978-3658479152
      ISBN10:

      Description

      Book Synopsis

      Introduction.- Study 1: Perceived Corporate Social Responsibility Effects across Nations – The Role of National Institutions.- Study 2: Joint Role of Corporate Communication Budget Allocation and Internet Penetration in Multinationals’ Corporate Brand Equity Cross-National Effects. A hierarchical three-way interaction.- Study 3: The Role of Regulative Institutions in the Effects of Social, Environmental and Economic CSR Dimensions across Nations.- Final Remarks.

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