Description

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.

Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1

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£142.30

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Hardback by Arch Woodside , Geoffrey Crouch

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Short Description:

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology... Read more

    Publisher: CABI Publishing
    Publication Date: 01/12/1999
    ISBN13: 9780851993225, 978-0851993225
    ISBN10: 0851993222

    Number of Pages: 400

    Non Fiction , Business, Finance & Law

    Description

    Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.

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