Description

Book Synopsis

China has made nationalism central as the country seeks to achieve a rejuvenation of the Chinese nation. The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world's second-largest economy.

Consumer Nationalism in China

    Product form

    A Hardback by Maggie Ying Jiang

    £68.00

    Includes FREE delivery

    RRP £80.00 – you save £12.00 (15%)

    Order before 4pm today for delivery by Thu 3 Sep 2026.

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Consumer Nationalism in China by Maggie Ying Jiang

      Book details

      Publisher Anthem Press
      Published 1/14/2024
      ISBN-13 9781839982859
      978-1839982859
      ISBN-10 1839982853
      Also in:
      Business, Finance & Law International business

      Description

      Book Synopsis

      China has made nationalism central as the country seeks to achieve a rejuvenation of the Chinese nation. The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

      It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world's second-largest economy.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account