Description
Book SynopsisAbout our authors
Michael R. Solomon, PhD, is the Dirk Warren '50 Sesquicentennial Chair and Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. Before joining the Saint Joseph's faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to that, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University (NYU), where he also served as Associate Director of NYU's Institute of Retail Management. He earned his BA degrees in psychology and sociology magna cum laude at Brandeis University and a PhD in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the US Fulbright Commission and the Governm
Table of Contents
SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR
- Buying, Having, and Being: An Introduction to Consumer Behavior
- Consumer Ethics, the Marketplace, and the Planet
SECTION 2: MAKING SENSE OF THE WORLD
- Perceiving and Making Meaning
- Learning, Remembering and Knowing
- Motivation
SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS
- Attitudes and How to Change Them
- Deciding
- Buying, Using, and Disposing
SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY
- Identity and the Self
- Personality, Lifestyles, and Values
- Social and Cultural Identity
SECTION 5: BELONGING
- How Groups Define Us
- Social Class and Status
- Culture
APPENDICES
- Data Cases
- Careers in Consumer Research
- Consumer Research Methods
- Sources of Secondary Data
