Description
Book SynopsisWant to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies.
Table of ContentsIntroduction. Part I: The New, Improved World of Business.
Chapter 1: The MBA in a Nutshell.
Chapter 2: Today’s Hottest Business Trends.
Chapter 3: Entrepreneurship for Everyone.
Chapter 4: Global Business: Fun and Profit in Katmandu.
Chapter 5: Polish Your Crystal Ball for Some Strategic Planning.
Part II: Managing a Business in the New World.
Chapter 6: Managing Is Hard; Leading Is Even Harder.
Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees.
Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them.
Chapter 9: One for All and All for One: Building Teams That Really Work.
Part III: Money: What You Don’t Know Will Hurt You.
Chapter 10: All You Ever Wanted to Know about Accounting.
Chapter 11: Working Your Way through Financial Statements.
Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis.
Chapter 13: Understanding Stocks and Bonds.
Chapter 14: It Takes Money to Make Money.
Part IV: Marketing in the New World.
Chapter 15: You Are Nothing without a Customer.
Chapter 16: Getting Noticed with Advertising and Promotion.
Chapter 17: Navigating the New World of Selling.
Part V: Other Important Stuff.
Chapter 18: Manufacturing and Distribution: It’s a Brave New World.
Chapter 19: The Ins and Outs of Risk Management.
Chapter 20: In Business, Everything Is Negotiation.
Chapter 21: Econ 101: The Basics of Economics.
Part VI: The Part of Tens.
Chapter 22: Ten Biggest Mistakes Managers Make.
Chapter 23: Ten Effective Ways to Market Your Products and Services.
Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow.
Index.
