Description

Book Synopsis
Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.

Table of Contents
The Foundations for Competitor Analysis.

Attack, Defend or Collaborate?

Industry Analysis -
Key to Understanding the Competitive Arena.

Industry Analysis in Practice.

Using Critical Success Factors in Planning.

Understanding Competitors: Methods of Analysis.

Sources of Information for Competitor Analysis.

Competitor Analysis in Practice: A Case History.

Assessment of National Competitiveness: A European Example.

Organizing for Competitor Analysis.

The European Wine Industry.

The World Flavour Industry.

The West European Car Rental Industry.

Index.

Competitor Intelligence

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    A Hardback by David Hussey, Per V. Jenster

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      Publisher: John Wiley & Sons Inc
      Publication Date: 27/11/1998
      ISBN13: 9780471984078, 978-0471984078
      ISBN10: 0471984078
      Also in:
      Business strategy

      Description

      Book Synopsis
      Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.

      Table of Contents
      The Foundations for Competitor Analysis.

      Attack, Defend or Collaborate?

      Industry Analysis -
      Key to Understanding the Competitive Arena.

      Industry Analysis in Practice.

      Using Critical Success Factors in Planning.

      Understanding Competitors: Methods of Analysis.

      Sources of Information for Competitor Analysis.

      Competitor Analysis in Practice: A Case History.

      Assessment of National Competitiveness: A European Example.

      Organizing for Competitor Analysis.

      The European Wine Industry.

      The World Flavour Industry.

      The West European Car Rental Industry.

      Index.

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