Description

Book Synopsis
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

Table of Contents
Series Foreword.

Preface.

About the Authors.

The Foundations for Competitor Analysis.

Attack, Defend or Collaborate?

Industry Analysis -
Key to Understanding the Competitive Arena.

Industry Analysis in Practice.

Using Critical Success Factors in Planning.

Understanding Competitors: Methods of Analysis.

Sources of Information for Competitor Analysis.

Competitor Analysis in Practice: A Case History.

Assessment of National Competitiveness: A European Example.

Organizing for Competitor Analysis.

The European Wine Industry.

The World Flavour Industry.

The West European Car Rental Industry.

Index.

Competitor Analysis Turning Intelligence Into

    Product form

    £33.24

    Includes FREE delivery

    RRP £34.99 – you save £1.75 (5%)

    Order before 4pm today for delivery by Wed 8 Jul 2026.

    A Paperback / softback by David Hussey, Per V. Jenster

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Competitor Analysis Turning Intelligence Into by David Hussey

      Publisher: John Wiley & Sons Inc
      Publication Date: 07/11/2000
      ISBN13: 9780471499916, 978-0471499916
      ISBN10: 0471499919
      Also in:
      Management and management techniques

      Description

      Book Synopsis
      This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

      Table of Contents
      Series Foreword.

      Preface.

      About the Authors.

      The Foundations for Competitor Analysis.

      Attack, Defend or Collaborate?

      Industry Analysis -
      Key to Understanding the Competitive Arena.

      Industry Analysis in Practice.

      Using Critical Success Factors in Planning.

      Understanding Competitors: Methods of Analysis.

      Sources of Information for Competitor Analysis.

      Competitor Analysis in Practice: A Case History.

      Assessment of National Competitiveness: A European Example.

      Organizing for Competitor Analysis.

      The European Wine Industry.

      The World Flavour Industry.

      The West European Car Rental Industry.

      Index.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account