Description

Book Synopsis
Required reading at Harvard Business School and Columbia Business School.
 
Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once.
Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to  win the admiration, respect, and affection we desire.

Compelling People

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    Order before 4pm today for delivery by Sat 27 Jun 2026.

    A Paperback / softback by John Neffinger, Matthew Kohut

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      Publisher: Penguin Putnam Inc
      Publication Date: 27/05/2014
      ISBN13: 9780142181027, 978-0142181027
      ISBN10: 0142181021
      Also in:
      Popular psychology

      Description

      Book Synopsis
      Required reading at Harvard Business School and Columbia Business School.
       
      Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once.
      Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to  win the admiration, respect, and affection we desire.

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