Description

Book Synopsis
The company appraisal is an essential part of the strategy process and is generally recommended as the first step in strategic planning. It is a subject that, although critical, is somewhat neglected in the literature. The appraisal of the company covers the assessment of strengths, weaknesses, capabilities, resources and vulnerabilities.

Table of Contents
Introduction.
The Purposes and Nature of the Appraisal.
Assessing Financial Performance.
The Marketing Audit.
Appraising Production.
Auditing Technology and Innovation.
HRM, Management Effectiveness, Culture and Structure.
Evaluation of Information Systems.
Taking a Process View.
Core Competencies and Related Methods.
Industry Analysis.
Conclusions: Finding the Real Strengths and Weaknesses.
Index.

Company Analysis

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    A Hardback by David Hussey, David Hussey


      View other formats and editions of Company Analysis by David Hussey

      Publisher: Wiley
      Publication Date: 4/12/2001 12:00:00 AM
      ISBN13: 9780471494546, 978-0471494546
      ISBN10: 0471494542
      Also in:
      Business and Management

      Description

      Book Synopsis
      The company appraisal is an essential part of the strategy process and is generally recommended as the first step in strategic planning. It is a subject that, although critical, is somewhat neglected in the literature. The appraisal of the company covers the assessment of strengths, weaknesses, capabilities, resources and vulnerabilities.

      Table of Contents
      Introduction.
      The Purposes and Nature of the Appraisal.
      Assessing Financial Performance.
      The Marketing Audit.
      Appraising Production.
      Auditing Technology and Innovation.
      HRM, Management Effectiveness, Culture and Structure.
      Evaluation of Information Systems.
      Taking a Process View.
      Core Competencies and Related Methods.
      Industry Analysis.
      Conclusions: Finding the Real Strengths and Weaknesses.
      Index.

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