Description

Community Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and appealing to broad demographics, there is increased interest in the range of peer-to-peer and participatory fundraising activities that can attract new audiences and act as a gateway to ongoing supporter relationships. And yet in spite of this there is surprisingly little written about the eclectic mix of community fundraising activities. This book fills that gap. The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants. Who is this book for? This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.

Community Fundraising

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£35.00

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Usually despatched within 12 days
Paperback / softback by Sam Rider

2 in stock

Short Description:

Community Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and appealing to broad... Read more

    Publisher: Directory of Social Change
    Publication Date: 07/01/2019
    ISBN13: 9781784820343, 978-1784820343
    ISBN10: 1784820342

    Number of Pages: 224

    Non Fiction , Politics, Philosophy & Society

    Description

    Community Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and appealing to broad demographics, there is increased interest in the range of peer-to-peer and participatory fundraising activities that can attract new audiences and act as a gateway to ongoing supporter relationships. And yet in spite of this there is surprisingly little written about the eclectic mix of community fundraising activities. This book fills that gap. The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants. Who is this book for? This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.

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