Description
Book SynopsisCommunity Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and appealing to broad demographics, there is increased interest in the range of peer-to-peer and participatory fundraising activities that can attract new audiences and act as a gateway to ongoing supporter relationships. And yet in spite of this there is surprisingly little written about the eclectic mix of community fundraising activities. This book fills that gap. The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants. Who is this book for? This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.
Table of ContentsCommunity Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and with a broad appeal there is increased interest in the range of peer-to-peer and participatory fundraising activities that can both attract new audiences and help maintain existing supporter relationships. And yet in spite of this there is surprisingly little written about this area of fundraising. This book fills that gap. The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants. Who is this book for? This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.
