Description

Book Synopsis
Communication can make or break the best laid plans for organizational change. This work shows how to make communication a key element of change strategy, thereby enabling the organization to find a common cause quickly around new strategies and respond in unison to fast-changing market demands.

Table of Contents
Turning All Eyes Outward: The Customer as the Cause of Change.

Enabling People to Connect with Change.

The Pitfalls of Reactive Communication.

Market-Based Strategic Communication.

Aligning Individual Effort with Organizational Goals.

Telling and Retelling: The Leader's Communication Role.

Challenges to Effective Strategic Communication.

The Importance of Trust.

Communicating for Change

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    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Paperback / softback by Roger D'Aprix

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      Publisher: John Wiley & Sons Inc
      Publication Date: 02/02/1996
      ISBN13: 9780787901998, 978-0787901998
      ISBN10: 0787901997
      Also in:
      Business communication, etiquette and presentation

      Description

      Book Synopsis
      Communication can make or break the best laid plans for organizational change. This work shows how to make communication a key element of change strategy, thereby enabling the organization to find a common cause quickly around new strategies and respond in unison to fast-changing market demands.

      Table of Contents
      Turning All Eyes Outward: The Customer as the Cause of Change.

      Enabling People to Connect with Change.

      The Pitfalls of Reactive Communication.

      Market-Based Strategic Communication.

      Aligning Individual Effort with Organizational Goals.

      Telling and Retelling: The Leader's Communication Role.

      Challenges to Effective Strategic Communication.

      The Importance of Trust.

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