Description

Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

Communicating for Change

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£45.00

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Paperback / softback by Roger D'Aprix

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Short Description:

Marshal support throughout your organization Develop a communications strategy that works for -- not against -- you. Based on years... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 02/02/1996
    ISBN13: 9780787901998, 978-0787901998
    ISBN10: 0787901997

    Number of Pages: 176

    Non Fiction , Business, Finance & Law

    Description

    Marshal support throughout your organization

    Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

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