Description

Book Synopsis

Examines consumer culture and race in the United States from 1893-1933 as they were manifested in advertising, literary texts, mass culture, and the public events of the period. This book proves that - in America - advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.

Trade Review

A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered. - James Smethurst, University of Massachusetts

Commerce in Color

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    A Paperback by James C. Davis

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      Book details

      Publisher The University of Michigan Press
      Published 25 June 2007
      ISBN-13 9780472069873
      978-0472069873
      ISBN-10 047206987X
      Also in:
      Ethnic studies / Ethnicity

      Description

      Book Synopsis

      Examines consumer culture and race in the United States from 1893-1933 as they were manifested in advertising, literary texts, mass culture, and the public events of the period. This book proves that - in America - advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.

      Trade Review

      A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered. - James Smethurst, University of Massachusetts

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