Description

Book Synopsis
Examines consumer culture and race in the United States from 1893-1933 as they were manifested in advertising, literary texts, mass culture, and the public events of the period. This book proves that - in America - advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.

Trade Review
A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered. - James Smethurst, University of Massachusetts

Commerce in Color

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    A Paperback by James C. Davis


      View other formats and editions of Commerce in Color by James C. Davis

      Publisher: LUP - University of Michigan Press
      Publication Date: 6/25/2007 12:00:00 AM
      ISBN13: 9780472069873, 978-0472069873
      ISBN10: 047206987X
      Also in:
      Cultural studies Ethnic studies / Ethnicity

      Description

      Book Synopsis
      Examines consumer culture and race in the United States from 1893-1933 as they were manifested in advertising, literary texts, mass culture, and the public events of the period. This book proves that - in America - advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.

      Trade Review
      A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered. - James Smethurst, University of Massachusetts

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