Description

This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention.

Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.

This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention - the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.

Colour Clash

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Short Description:

This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention. Colour is one of... Read more

    Publisher: Counter-Print
    Publication Date: 02/02/2023
    ISBN13: 9781915392053, 978-1915392053
    ISBN10: 1915392055

    Number of Pages: 200

    Non Fiction , Art & Photography

    Description

    This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention.

    Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.

    This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention - the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.

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