Description

Book Synopsis
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention.

Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.

This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention - the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.

Colour Clash

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    Format Paperback / softback

    £999.99

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    Out of stock

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      Book details

      Publisher Counter-Print
      Published 2 February 2023
      ISBN-13 9781915392053
      978-1915392053
      ISBN-10 1915392055
      Also in:
      Art & Photography Graphic design The Arts: techniques and principles Theory of art

      Description

      Book Synopsis
      This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention.

      Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.

      This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention - the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.

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