Description
Book SynopsisTwo experienced corporate crisis advisors offer a thorough and approachable guide to successful crisis management from anticipation to resolution. All organizations face crises from time to time, and at a time when news, information (or misinformation), and rumors can spread quickly, a timely and thoughtful response to a crisis, is critical. In this book, two industry insiders offer a primer on how organizational leadership should prepare for and handle crises. The steps, plans, and cautions they offer show how organizations can deal openly and honestly with challenges while continuing to survive and prosper. Thomas A. Cole and Paul Verbinnen show how successful crisis management requires a multi-disciplined approach enacted collaboratively under strong leadership. Drawing on many real-world examples, they speak to not only what to do during a crisis, but also the need for preparedness and post-crisis follow-up. The book is organized around a broad range of discrete issues that
Trade Review"
Collaborative Crisis Management provides effective strategies, practical examples and lessons learned in crisis management for public sector companies. . . . The overarching strategies described by the authors can be used by any leader to prepare, handle and recover from a crisis." * School Administrator *
“As anyone who has lived through a major corporate crisis knows, each crisis comes with its own facts, context, and nuance, requiring judgment and nimble decision-making. This book is packed with practical insights for successful crisis management. It will be an invaluable resource to boards and members of senior management who are responsible for taking the lead when a company is faced with a major crisis.” -- Greg Smith, former Executive Vice President for Enterprise Operations and CFO at Boeing
"Filled with tidbits of wisdom, explanations of decisions facing boards and management, questions to ask, and perspectives to consider, Collaborative Crisis Management is an indispensable book for those who are just learning how to navigate a crisis as well as those who are experienced and looking for a refresher. Regardless of whether you serve on a public, private, or not-for-profit board, this easy-to-read book with its well-researched appendices is a master class in crisis management!"
-- Michele Hooper, CEO, The Directors' Council; retired board member, National Association of Corporate Directors; Board Director, UnitedHealth Group and United Airlines Holdings
"I cannot recommend
Collaborative Crisis Management too highly for any senior corporate manager. Cole and Verbinnen have written a classic on how to deal with the inevitable corporate crises that every manager will face at some point." -- David M. Rubenstein, Co-Founder and Co-Chairman of the Carlyle Group
Table of ContentsIntroduction
Part 1: Prepare
1: What Are the Common Themes? General Understandings Critical for Preparedness
2: How Do We Prepare? Concrete Elements of Preparation
3: What Is the Role of Corporate Culture?
Part 2: Execute
4: Who Calls the Shots? Governance and Organizational Aspects
5: Can We Afford This? Financial Aspects
6: What About Those Lawyers? Legal Aspects
7: What Do We Say? Communications Aspects
8: What About Our People? Human Resources Aspects
9: What About That Apology? A Multifaceted Issue
Part 3: Recover
10: Why Did It Happen? Root Cause Analysis
11: Can We Regain Trust? Reputation Rehabilitation
Part 4: Repeat
12: Did We Learn Anything? Assessment of Lessons Learned from Our Handling of the Crisis
Part 5: Other Organizations
13: What’s Different for Private Companies?
14: What’s Different for Universities and Other Not-for-Profits?
Part 6: The COVID-19 Pandemic
15 Observations on Public Company Responses
Part 7: Conclusion
16: What Questions Should We Be Asking?
Acknowledgments
Appendix A: The Tylenol Murders
Appendix B: Other Books About Crisis Communications
Notes
Index
About the Authors
