Description

Book Synopsis
Cut through the noise and make better college and career choices This book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you're going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices. The research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By

Table of Contents

Foreword: Helping You Make Progress xvii

Part I Introduction 1

1 Is This Book for Me? 3

Ask the Right Question 3

You Could Be Struggling Because… 4

Why This Book Can Help 5

Helping You as a Student 8

Helping You as a Parent 10

Helping You as a School Professional 11

2 College Choosers Face a New, High-Stakes World 13

The College-Choosing Problem 13

A Higher Percentage of People are Going to College Than Ever Before 14

More People Apply to More Places 14

Many Don’t Know Whether to Go to College at All 16

Want a Job? Go to College! 16

Stop Stressing About Whether You’ll Get In 18

College Doesn’t Work for Many People 19

College Doesn’t Pay Off for Many People 20

Even If You Complete, It Might Not Be a Good Investment 22

There are Other Good Pathways 23

That Adds Up to a Lot of Dissatisfied People 23

It’s Not Just 18-Year-Old High School Graduates 24

The Rankings and Advice Out There Won’t Necessarily Help You 27

Don’t Leave Your Choice to Luck 28

Part II Helping Learners Make Better Choices 31

3 Help Me Get into My Best School 33

Getting In 34

Devin’s Story 36

Talikha’s Story 37

Ujana’s Story 38

Understanding the Help Me Get into My Best School Job 40

How to Be Successful When You Have This Job Arise in Your Life 44

What to Do If You are a Parent of a Child with This Job 57

What Not to Do 61

What to Do 62

4 Help Me Do What’s Expected of Me 63

Going for Others 63

Maddy’s Story 65

Trisha’s Story 67

Greg’s Story 68

Understanding the Help Me Do What’s Expected of Me Job 70

How to Be Successful When You Have This Job Arise in Your Life 73

What to Do If You are a Parent of Someone with This Job 82

What Not to Do 84

What to Do 85

5 Help Me Get Away 87

Your Escape Room 88

Naomi’s Story 88

Kyle’s Story 90

Understanding the Help Me Get Away Job 91

How to Be Successful When You Have This Job Arise in Your Life 94

What to Do If You are a Parent of a Child with This Job 102

What Not to Do 104

What to Do 106

6 Help Me Step it Up 109

Pick it Up 110

Naomi’s Story 110

Neil’s Story 111

Olivia’s Story 112

Understanding the Help Me Step it Up Job 113

How to Be Successful When You Have This Job Arise in Your Life 119

What to Do If You are a Parent of a Child with This Job 128

What Not to Do 130

What to Do 132

7 Help Me Extend Myself 135

Learning for Learning’s Sake 136

Naveena’s Story 136

Trisha’s Story 138

Karen’s Story 139

Understanding the Help Me Extend Myself Job 140

How to Be Successful When You Have This Job Arise in Your Life 144

What to Do If You are a Parent of Someone with This Job 147

What Not to Do 149

What to Do 150

8 Living Life Through the Jobs 151

Bob’s Story 151

Five Principles for Your Learning Journey 154

Part III Helping Educators Design Better Choices 161

9 Why Understanding the Job Changes What You Offer 163

Applying the Jobs to Your Job 164

Why Needs, Demographics, Categories, and Listening to Users Misleads 165

Moving from Correlation to Causation: What Job Does a Milkshake Do? 170

How Understanding the Job Changes What You Offer 173

Organizing Around a Job 176

10 How Institutions and Entrepreneurs Can Design Better Experiences 181

Wayfinding Academy’s Story 181

Comparing the Five Jobs 184

Go Beyond the Averages and Surveys 186

Help Me Get into My Best School 187

Help Me Do What’s Expected of Me 190

Help Me Get Away 192

Help Me Step it Up 196

Help Me Extend Myself 200

Why Most Colleges Must Focus 204

Part IV Conclusion 207

11 Parting Advice for Learners and Educators 209

Recommendations, Not Blueprints 209

For Students 210

For Schools and Learning Programs, Both Established and Yet to Be Created 214

Forging an Educational Marriage 223

Appendix: How to Unearth a Job 225

The Forces and Timeline That Comprise a Job to Be Done 225

How to “Watch” What People Do and “See” the Job to Be Done 230

Identify the Energy in Someone’s Decision 232

Who We Interviewed 234

How We Chose the Students We Interviewed 237

Interview, Code, and Cluster 238

Acknowledgments 243

About the Authors 251

Notes 253

Index 271

Choosing College

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    A Hardback by Michael B. Horn, Bob Moesta

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 29/10/2019
      ISBN13: 9781119570110, 978-1119570110
      ISBN10: 1119570115

      Description

      Book Synopsis
      Cut through the noise and make better college and career choices This book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you're going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices. The research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By

      Table of Contents

      Foreword: Helping You Make Progress xvii

      Part I Introduction 1

      1 Is This Book for Me? 3

      Ask the Right Question 3

      You Could Be Struggling Because… 4

      Why This Book Can Help 5

      Helping You as a Student 8

      Helping You as a Parent 10

      Helping You as a School Professional 11

      2 College Choosers Face a New, High-Stakes World 13

      The College-Choosing Problem 13

      A Higher Percentage of People are Going to College Than Ever Before 14

      More People Apply to More Places 14

      Many Don’t Know Whether to Go to College at All 16

      Want a Job? Go to College! 16

      Stop Stressing About Whether You’ll Get In 18

      College Doesn’t Work for Many People 19

      College Doesn’t Pay Off for Many People 20

      Even If You Complete, It Might Not Be a Good Investment 22

      There are Other Good Pathways 23

      That Adds Up to a Lot of Dissatisfied People 23

      It’s Not Just 18-Year-Old High School Graduates 24

      The Rankings and Advice Out There Won’t Necessarily Help You 27

      Don’t Leave Your Choice to Luck 28

      Part II Helping Learners Make Better Choices 31

      3 Help Me Get into My Best School 33

      Getting In 34

      Devin’s Story 36

      Talikha’s Story 37

      Ujana’s Story 38

      Understanding the Help Me Get into My Best School Job 40

      How to Be Successful When You Have This Job Arise in Your Life 44

      What to Do If You are a Parent of a Child with This Job 57

      What Not to Do 61

      What to Do 62

      4 Help Me Do What’s Expected of Me 63

      Going for Others 63

      Maddy’s Story 65

      Trisha’s Story 67

      Greg’s Story 68

      Understanding the Help Me Do What’s Expected of Me Job 70

      How to Be Successful When You Have This Job Arise in Your Life 73

      What to Do If You are a Parent of Someone with This Job 82

      What Not to Do 84

      What to Do 85

      5 Help Me Get Away 87

      Your Escape Room 88

      Naomi’s Story 88

      Kyle’s Story 90

      Understanding the Help Me Get Away Job 91

      How to Be Successful When You Have This Job Arise in Your Life 94

      What to Do If You are a Parent of a Child with This Job 102

      What Not to Do 104

      What to Do 106

      6 Help Me Step it Up 109

      Pick it Up 110

      Naomi’s Story 110

      Neil’s Story 111

      Olivia’s Story 112

      Understanding the Help Me Step it Up Job 113

      How to Be Successful When You Have This Job Arise in Your Life 119

      What to Do If You are a Parent of a Child with This Job 128

      What Not to Do 130

      What to Do 132

      7 Help Me Extend Myself 135

      Learning for Learning’s Sake 136

      Naveena’s Story 136

      Trisha’s Story 138

      Karen’s Story 139

      Understanding the Help Me Extend Myself Job 140

      How to Be Successful When You Have This Job Arise in Your Life 144

      What to Do If You are a Parent of Someone with This Job 147

      What Not to Do 149

      What to Do 150

      8 Living Life Through the Jobs 151

      Bob’s Story 151

      Five Principles for Your Learning Journey 154

      Part III Helping Educators Design Better Choices 161

      9 Why Understanding the Job Changes What You Offer 163

      Applying the Jobs to Your Job 164

      Why Needs, Demographics, Categories, and Listening to Users Misleads 165

      Moving from Correlation to Causation: What Job Does a Milkshake Do? 170

      How Understanding the Job Changes What You Offer 173

      Organizing Around a Job 176

      10 How Institutions and Entrepreneurs Can Design Better Experiences 181

      Wayfinding Academy’s Story 181

      Comparing the Five Jobs 184

      Go Beyond the Averages and Surveys 186

      Help Me Get into My Best School 187

      Help Me Do What’s Expected of Me 190

      Help Me Get Away 192

      Help Me Step it Up 196

      Help Me Extend Myself 200

      Why Most Colleges Must Focus 204

      Part IV Conclusion 207

      11 Parting Advice for Learners and Educators 209

      Recommendations, Not Blueprints 209

      For Students 210

      For Schools and Learning Programs, Both Established and Yet to Be Created 214

      Forging an Educational Marriage 223

      Appendix: How to Unearth a Job 225

      The Forces and Timeline That Comprise a Job to Be Done 225

      How to “Watch” What People Do and “See” the Job to Be Done 230

      Identify the Energy in Someone’s Decision 232

      Who We Interviewed 234

      How We Chose the Students We Interviewed 237

      Interview, Code, and Cluster 238

      Acknowledgments 243

      About the Authors 251

      Notes 253

      Index 271

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